The Complete Guide to the Logo Design Process the E-Book

Based off of the articles written on AceGraphic.com.

Understand the complete logo design process from start to finish.

Do you know what to ask for when gathering information from a client, how to present your concepts, and what files to send to them?  This book covers it.

Who should buy this book

This book is for the designer who has an understanding on the principles of design, color theory, and the principles of what makes a good logo but would like to learn how to apply their knowledge to become a logo designer and the process behind designing logos.  A firm grasp on Illustrator is a plus.

If you have read dozens of case studies and how-to guides but are still looking for a comprehensive guide on the process aspect rather than the design aspect this book explains it.

Who shouldn’t buy this book

If you are new to design or logo design you may find yourself lost during the reading of this book.  This book does not cover basic things such as what makes a good logo and the principles of design.  This is not a step by step tutorial on designing logos but rather a guide to the process of logo design.

Included in the Book

42 pages in PDF

• Chapter 1: Gathering Information and the Design Brief
• Chapter 2: Establishing a Contract
• Chapter 3: Researching
• Chapter 4: Brainstorming and Sketching
• Chapter 5: Concept Development
• Chapter 6: Presenting Concepts
• Chapter 7: Color Development
• Chapter 8: Finalization
• Bonus Chapter 9: Creating a Style Guide

$12.99 on lulu.com