The Logo Process: The Complete Guide

This is an 8 part series of in-depth articles designed to help you understand every aspect of the logo design process.  These articles are not necessarily step by step guides in Illustrator but an overall guide that explains each step of the process which includes:

• Gathering Information
• Creating a Contract
• Researching
• Brainstorming and Sketching
• Concept Development
• Presentation
• Color Development
• Finalization

These are not short guides.  These are long in-depth articles that go into great detail for each process.  These guides also assume you have a basic knowledge of design, the principles of logo design, and a firm grasp on Illustrator.

Part 1: Gathering Information

Part 2 explains the importance of the gathering information to form a design brief.  It goes into detail as to what is the right information to ask for and why it is important.

Part 2: Establishing a Contract

Part 2 guides the designer through the contract creation process, how a contract should be structured and what terms to include as well.

Part 3: Researching

Part 3 explains the importance of researching in order to get a well understanding of the target market, industry and competitors.

Part 4: Brainstorming and Sketching

Part 4 discuses strategies and techniques for discovering ideas and potential concepts through the process of sketching and brainstorming.

Part 5: Concept Development

Part 5 guides the designer through the concept development phase of a project by which includes narrowing down ideas and refining them into a few concepts.

Part 6: Presentation

Part 6 discusses how to approach a presentation.  This article explains the importance of defending design decisions and examples of concept layouts.

Part 7: Color Development

Rather than an article on color theory, Part 7 explains the various color systems used for logo design and the difference between them.  This article also ensures that a design will reproduce correctly no matter what color system is used.

Part 8: Finalization

Part 8 discusses the finals steps in the logo design process.  This article explains how to save and prepare your files for delivery and discusses file organization, and archiving as well.

Related Posts:

1. The Logo Process Part 4: Brainstorm and Sketching
2. The Logo Process Part 1: Gathering Information
3. The Logo Process Part 5: Concept Development
4. The Logo Process Part 6: Presenting Concepts
5. The Logo Process Part 3: Researching
6. The Logo Process Part 7: Color Development
7. The Logo Process Part 2: Creating a Contract