Logo Spotlight: Kellogg’s

Posted: March 15th, 2010 | Author: anthony | Filed under: Logo Spotlight | No Comments »

Year and Designer: Around 1906; logo based on W.K. Kellogg’s signature

About: For those of us who enjoy a hearty bowl of Corn Flakes in the morning, we can be sure it’s a genuine box because it says; Kellogg’s. For over a hundred years Kellogg’s has pioneered the cereal industry with Corn Flakes and other great brands.

Kellogg’s logo is exactly that. A logo based on the signature of Kellogg’s founder W.K. Kellogg. When Kellogg first started producing Corn Flakes soon afterwards there were many imitations and in order to ensure that people were buying a true box of Corn Flakes W.K. Kellogg signed each box. Since then, Kellogg’s signature has been on every box in the form of their logo.

The Design: Because it is based off a signature there isn’t really much to design about this logo. However, Kellogg’s had one previous logo that was based off of Kellogg’s signature as well. This earlier version can be seen on the top of the box above.

The weight of the signature was increased to enable the name to stand out better but other than that it is a mirror of Kellogg’s own signature.

Further Reading: