Best Sources to Learn Logo Design. The Right Way.

Posted: March 1st, 2010 | Author: anthony | Filed under: Resources and Tutorials | No Comments »

The following is a hand picked collection of some of the best tutorials and walkthroughs on logo design around.  When looking for a great walkthrough I look to see if it contains a few things.

Sketches

Logo design isn’t about using tools in illustrator to come up with a wonderful logo in one shot.  It is the process, the problem solving the trial and error.  You want to see all of this.

Explanation of the Process

When looking for a great logo walktrhough you want to see the thinking behind the process.  How does the designer cope with the challenges during a design?  How does he or she solve theses problems.

Vector Format

If you see a walktrhough and the first step is “start up Photoshop” don’t bother going any further.  Logo design requires vector format in order to be scaled to any size.  Raster images are for pictures, vector images are for logo design.  An exception to this is if the tutorial is centered on creating a logo for the web.

Principles of Design

Does the designer discuss things such as balance, contrast, and color.  The principles of design apply to logo design along with the principles of simplicity and appropriateness etc.

The Design Brief

What is the reason for the creation of the logo.  What is the story behind it and who is it for.  Knowing this can help you judge if the logo was done with the right approach.

The Links

Here are some great tutorials and walkthroughs that contain much of what I outlined above.  You will learn a great deal from these.  Don’t stop just at these links; browse around the sites that they are posted on as well.  There is much more information than what can fit into this post.  Enjoy.

Blog.Spoon Graphics

Some really nice walkthroughs by Chris Spooner

IllustrationClass.com

Von Glitschka’s site is filled to the brim of great tutorials and projects.  All projects are downloadable and you see every step and thought process put into the design.  I picked out some of my favorite’s that focus on logo design.

Helvetica Brands and David Pache

David Pache is one of the best logo designers out there.  His designs are contemporary unique and out of the box.  His site is loaded with great walkthroughs and case studies.

David Airey

Each logo in David Airey’s portfolio is a great source to learn the process of logo design.  Instead of linking each one of his works, here is a link to his portfolio.  Just click on a logo and learn.

Jacob Cass

A professional logo designer from down under.  Here are two great process walkthroughs.  One for his logo and one of his clients.

Anthony Hawkins

Here is my process for my own identity.

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