When designers and fellow peers talk about logo design we are bound to see them talking about what makes a logo great or give examples of great logo design. I have done the same myself time to time.
The question is; what makes a great logo and does every logo need to be great? In my opinion, every logo doesn’t need to be great. Let me explain.
You have just finished going over the design brief for a new client. As you are going through the design brief you start asking yourself whether the logo should be a wordmark or a symbol. This question can be challenging; luckily there are some general rules of thumb that can help you in answering this question.
This is the 5th article in the series: The Logo Process. This article goes in-depth about choosing potential concepts from your sketches to having one or more developed and presentable concepts.
A concept is one idea and any elements that are apart of that idea. Variations are the different approaches of a concept. In logo design one concept is usually very different from another concept. The goal of the concept phase is to narrow down your ideas from sketches and refine, develop, and expand upon those ideas in vector format.
Why have a logo? If you’re a company, an organization or even a person that provides a service or sells a product you need a logo. Not just any logo but a logo people can trust and is unique from your competitors.
Think of a logo as a bridge to your target market. It is the link that connects what you make and what you provide to those who consume your product or require your services.
Out of of all the steps involved when designing a logo this is probably the funnest part of the whole process. During the brainstorming and sketching phase you can let your imagination loose. During this article I will explain the importance of brainstorming and sketching and some popular methods for taking your first steps to designing a logo.
When I have free time I like to work on personal projects. I was looking at my sites recently and noticed something was missing but I couldn’t put my finger on it. After a few days, it hit me; AceGraphic has a logo but I didn’t have one.
I needed a logo to create an image for my name and an identity. The logo could be used as a stamp in signatures, displayed on other sites of mine that don’t use the AceGraphic name etc. After realizing that there was a need for an identity for my name I set out to create one.
This is the third article in The Logo Process series. In this article we look into how to preform research for a logo design. By this point you should have done the previous steps of gathering information from the client and established a contract that has been agreed on and signed by both the client and the designer.
The goal of research is to establish a snapshot of the client’s industry, the clients target market, and to differentiate the logo design from its competitors, keeping it simple, unique and appropriate.
Logo design is supposed to be fun, challenging, and creative. Logo design isn’t about legal talk and contracts. If only that were true. The contract is one of the most vital parts of the whole project if not the most vital part. But what goes into a contract? In this part of the series, The Logo Process, I will dive into the detailed and tedious work of what to include in a contract.
This is the first part in a series of articles detailing each step of the logo design process. From the beginning phases of gathering information and researching to the final steps of packaging and archiving, these articles will provide an in-depth look at what goes on during the process of creating a logo.
After you establish a client you need to gather information from your client. This is the most crucial part of the process for a number of reasons:
It is all about collecting the right information
The logo design process is the process in which a logo designer follows in order to create a logo. Logo design is more about solving problems than being creative and imaginative, although these things play a large part of the design process as well. Every designer has a different process that works best for him or her. Here is the design process that I follow and a lot of other professional designers follow as well.
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