Posted: March 24th, 2010 | Author: anthony | Filed under: The Logo Process | No Comments »
This is an 8 part series of in-depth articles designed to help you understand every aspect of the logo design process. These articles are not necessarily step by step guides in Illustrator but an overall guide that explains each step of the process which includes:
- Gathering Information
- Creating a Contract
- Researching
- Brainstorming and Sketching
- Concept Development
- Presentation
- Color Development
- Finalization
These are not short guides. These are long in-depth articles that go into great detail for each process. These guides also assume you have a basic knowledge of design, the principles of logo design, and a firm grasp on Illustrator.
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Posted: March 24th, 2010 | Author: anthony | Filed under: The Logo Process | No Comments »
This is the last of the articles in the Logo Process series. In this article we look at how to take an approved design and prepare it for delivery to the client. This includes, file preparation, storage, organization and archiving. If you have followed along from the beginning you have come a long way. This is the home stretch and the finish line is in sight.
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Posted: March 20th, 2010 | Author: anthony | Filed under: The Logo Process | No Comments »
In this article we take a look at how to implement and use color in logo design. However, this article is NOT about color theory, the meaning of colors etc.
This article does explain the difference between 4-color process and Pantone, using these color systems for a logo design and what is common practice when using color in logo design.
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Posted: March 16th, 2010 | Author: anthony | Filed under: Logo Articles | No Comments »
When designers and fellow peers talk about logo design we are bound to see them talking about what makes a logo great or give examples of great logo design. I have done the same myself time to time.
The question is; what makes a great logo and does every logo need to be great? In my opinion, every logo doesn’t need to be great. Let me explain.
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Posted: March 15th, 2010 | Author: anthony | Filed under: Logo Spotlight | No Comments »
Year and Designer: Around 1906; logo based on W.K. Kellogg’s signature
About: For those of us who enjoy a hearty bowl of Corn Flakes in the morning, we can be sure it’s a genuine box because it says; Kellogg’s. For over a hundred years Kellogg’s has pioneered the cereal industry with Corn Flakes and other great brands.
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Posted: March 12th, 2010 | Author: anthony | Filed under: Weekly Link Roundup | No Comments »
idApostle
Processed_id
Web Design Ledger
SloDive
logonest
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Posted: March 11th, 2010 | Author: anthony | Filed under: The Logo Process | No Comments »
This is the sixth article in the series: The Logo Process. In this article I will explain methods for presenting your concepts to the client.
If you have been following the previous steps in this series you have come a long way. You have gotten yourself a client, gathered important information, conducted research, sketched, sketched, sketched some more and have come up with a few concepts. Now is the time to present them to your client.
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Posted: March 9th, 2010 | Author: anthony | Filed under: Logo Articles | No Comments »
You have just finished going over the design brief for a new client. As you are going through the design brief you start asking yourself whether the logo should be a wordmark or a symbol. This question can be challenging; luckily there are some general rules of thumb that can help you in answering this question.
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